Corso di studio in Economia Aziendale

Knowledge of the fundamental principles of business administration is required.

The teaching is placed in the second year, with the aim of leading to the formulation of a professional profile that will enable students to work in management and operational roles within companies, public and private, profit and non-profit, organisations, local authorities or as business consultants.

Specifically, the themes and topics covered, as well as the skills and abilities that are intended to be trained, are an essential part of the characterising contents necessary for the training course aimed at offering a basic preparation in the managerial field. In particular, the teaching offers knowledge and comprehension skills related to the fundamental themes of Management as specified in the following paragraph "expected learning outcomes".

The notions learnt during this course will be preparatory in view of a continuation of studies in the Master's degree in economics and business sciences.

1. Theoretical Knowledge:

Upon completion of the teaching, it is required to possess the fundamentals of business management; It is also required to know the fundamentals of maintaining competitiveness and the main innovative tools of business management.

2. Ability to apply knowledge and understanding: 

The teaching aims to stimulate in the student component an informed approach to the analysis of competitiveness and value creation of enterprises through the strategic management process and principles of leadership.

3. Autonomy of judgment:
Apply the main theoretical tools exposed in the classroom to real business cases from a problem-solving perspective.

4. Communication Skills:
Through numerous classroom exercises, where the theory learned will be applied to real business cases, and contact with business witnesses, students will be constantly challenged to develop effective and timely communication, along with contextual use of technical terminology.

At the end of the teaching, the student component will be able to understand the aims and management logic of the companies at an operational and strategic level, developing the ability to apply the model with the help of case studies.

5. Learning skills:

The student component will be encouraged, through writing, self-assessments and oral presentations, to demonstrate their learning skills with reference to the latest techniques in business leadership and management methods.

The competitive advantage (ch. 3)

From the industry analysis to the competitors' analysis (ch. 4)

The Porter's 5 forces model and the value chain (ch. 5)

The determination of the competitive position of the company (ch. 6)

The strategic orientation (ch. 8)

The corporate governance (ch.9)

Customers Relatioship Management (ch. 11)

Benchmarking (ch. 12) 

Outsourcing (ch. 13)

Business Process Re-engineering (ch. 14)

Total Quality Management (ch. 15)

The company between continuity and innovation (ch. 19)

The business plan (annex) 

Business ethics: social and environmental reporting (slide on moodle)

 The teaching is structured in 64 hours of lectures, supported by slides, discussion of case studies, and company testimonials. 

 The examination procedure for the teaching of Business Management will be as follows:

Examination in presence: written examination (4 open questions with a circumscribed number of lines for the answer). The exam lasts 40 minutes.
The grade will be expressed in thirtieths.
Written exam grade: up to a maximum of thirty thirtieths plus honours if applicable.
Assessment parameters: the ability to discursively organise knowledge; the ability to critically reason about the study undertaken; the ability to make connections between the various topics covered; quality of exposition.

 Possibility to participate to training projects organized in cooperation with important territorial organizations

Materials on Moodle (slide, scientific papers, case studies,...).