Corso di studio in Economia Aziendale

1 - Knowledge and understanding

Upon completion of the course, the student component will be able to: (i) Know how to explain the main trends in the world economy; (ii) Know the institutions, agreements and fundamentals of international trade regulation and define the main types of tariff and non-tariff barriers; (iii) Identify the basic steps in the strategic planning process of international marketing; (iv) Define the frame of reference with which to analyze and evaluate a company's international development opportunities; (v) Recognize the relevance of cultural differences between world regions.

2 - Ability to apply knowledge and understanding

Upon completion of the course, the student component will be able to: (i) Develop analysis prior to the selection of foreign markets; (ii) Assess the attractiveness and accessibility of a foreign market; (iii) Know how to grasp the specificities of countries for strategic marketing decisions; (iv) Know how to design an international marketing plan.

3 - Autonomy of judgment

At the end of the course, the student component will be able to use the analytical tools acquired in the analysis and interpretation of relevant phenomena in the international marketing strategies of companies. The student component's autonomy of judgment will be stimulated by promoting the ability to develop an individual process of reflection and interpretation of phenomena. The student component will be enabled to make strategic decisions and identify operational solutions, with respect to various international marketing issues.

4 - Communication skills

Ability to transfer information to management and to communicate to different types of stakeholders

Through the case studies examined and classroom exercises, where the theory learned will be applied to real business cases, with the support of corporate witnesses, the student component will be stimulated to develop effective and timely communication, along with contextual use of technical terminology in the international arena.

At the end of the teaching, the student component will be able to understand the purpose and management logic of businesses internationally, and develop the ability to apply it with the help of case studies.

5 - Learning skills

Know how to analyze the management of international enterprises and the effects in terms of value creation for stakeholders, the dynamics of innovation and entrepreneurship of these types of enterprises, and the main elements of growth and competitiveness assessment of them.

1. The globalization of markets;

2. The enterprise and international strategies;

3. The attractiveness of countries;

4. The accessibility of countries;

5. Exportations;

6. The productive establishment abroad;

7. The international cooperation agreements;

8. Market positioning;

9. The product policy;

10. The pricing policy;

11. The communication policy.

The use of the case method allows to develop the learning process through the technique of brainstorming and design thinking , for the integrated development of cognitive, operational and relational skills.